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Sell the Sizzle, Not the Fake. Impossible Foods CEO Peter McGuinness Says the Plant-Based Meat Industry Needs to Market Taste Over Virtue, or Science
Things didn’t exactly work out that way, according to Peter McGuinness, the CEO of Impossible Foods, which makes plant-based versions of burgers, meatballs, and steak tips. Impossible’s main ...
The National Business Review2y
McGUINNESS family
The McGuinness story dates back to 1950 when Lawrence T McGuinness launched a modest Wellington building company, with a reputation for workmanship. Joined by his four sons, Peter, Brian (pictured), ...