Paul Rand (1914–1996 ... His views on the role of the designer in commercial advertising were emphatic: “The sincere artist needs not only the moral support that his belief in his work as an aesthetic ...

Paul Rand was an American graphic designer known for his work in corporate logos. He was a prominent figure in Swiss Style and modernism. His work was influenced by Cassandre and Moholy-Nagy. Born in ...

3 Essential Branding Lessons From A Rare Steve Jobs Interview Jobs's work with legendary designer Paul Rand taught him lessons that any designer, client, or entrepreneur should take to heart.