Your brand's PR strategy will map out the way you share your continuing ... and her open and honest songwriting has always been the backbone of her public relations campaign. "Reputation" is a prime ...

Here, 14 members of Forbes Agency Council share their top strategies for demonstrating how the value of PR extends beyond a single campaign to showcase its true ROI for decision-makers.

PRmomentAwards ♬ Beautiful People - Chris Brown & Benny Benassi PRmoment prides itself on having a rigorous judging procedure ...

For example, a high volume of news coverage vs ... a lack of news coverage may indicate the company needs to rethink its press release strategy. Reaching multiple publications with a PR campaign is ...

In an era where global strategies frequently take center stage in international PR playbooks, it is easy to overlook the nuances associated with local culture.