market in India is projected to grow at a compounded annual growth rate (CAGR) of 11.1% to become a $2.77 Bn opportunity by 2027 India’s OTT streaming market has continued its rapid ascent ...

However, monetisation is still not an issue in the Indian OTT market. A recent PwC report reveals that India’s OTT revenues have increased four-fold since 2019. In 2023, the market grew by 20.9% ...

Check out India's latest most-watched OTT shows as per Ormax Media. A former top show slips as a new leader emerges.

India's digital ad market is set to soar from ₹6,000 crore in 2016 to ₹69,856 crore by 2026, overtaking traditional media like TV and print.

such as Hotstar in India, and iQIYI in China are also seeing phenomenal growth as long as they utilize both local content and international content. Recent Developments in the OTT Market - In ...

According to industry data, ad spending on digital video is expected to grow significantly, with a projected annual increase ...

MUMBAI: During the India Digital Summit, Kiran Mani, CEO - Digital at Jio Star, spoke compellingly about the urgent need for the over-the-top (OTT) industry ... about the growth potential of ...

In the unscripted category, JioCinema’s Bigg Boss OTT Season 3 took the top spot, highlighting the increasing popularity of reality television formats in India. While the report focuses on ...

Discover the top 7 highest-paid OTT actors in India who are reaping the rewards of the booming digital entertainment industry ...

Media consultancy Ormax noted in a report on the OTT market in India that it is over 550-million-strong, growing at around 13.5% annually over the last two years. This growth is led largely by ad ...

The global over the top (OTT) market is forecast to grow to USD 331.7 billion by 2030 by growing at a compound annual growth rate (CAGR) of 14.1% during the forecast period from 2022 to 2030. Request ...