The stickers, which are about the size of a quarter, are "applied to Ohio State football helmets for big plays and consistency on the field," according to Ohio State University's website.

COLUMBUS, Ohio (WCMH) — Ohio State is one of college football’s most recognizable brands. On top of its renowned coaches, the team is easily identifiable by their helmets and the buckeye ...

Michigan and Ohio State are two of college football's most recognizable brands, built on decades of winning, iconic coaches and their uniforms. They are easily identifiable by their helmets -- not ...