Elliott Hill has made his strategy for turning around Nike Inc. very clear in his first five months as chief executive ...

XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

Female athletes fired back at Nike's Super Bowl commercial for 'ignoring the real problem' women deal with in sports. During February's big game, Nike aired its first Super Bowl ad in 27 years ...

Nike recently released a massive Super Bowl ad for women's sports. What did you think of the commercial? Why did it work? I think because this is a time in sports where people want that ...

Nike is not usually a brand that is known to create Super Bowl commercials, as their last one was “Swoosh This” in 1998, however that changed this year with an ad centered around women’s sports. The ...

Today (March 10), Nike shared its latest ad starring Doechii. In the video (viewable here), the “Anxiety” rapper shut down all industry plant accusations with one extra long receipt of her ...

The sporting-goods company targets continued sales growth and market-share gains as arch-rival Nike seeks a turnaround to ...

"That Nike ad kinda represented old feminism. I don’t think anyone is telling women in sports they can’t champion their sport," Liilii explained. "Fake feminism," "pretending to care about ...