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Jaguar's controversial new logo criticized, designer strikes back
The new Jaguar logo and promotional campaign have sparked ... See for yourself: The "cat" and the font used for the inscription are entirely new, yet they look familiar enough not to be mistaken ...
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Jaguar unveils new logo and look as it prepares its electric future
The new logo is produced in a bespoke font and the car maker says its "geometric ... A new concept car, showcasing Jaguar’s new look for the road, will be unveiled at Miami Art Week on December ...
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'Jaguar’s rebrand isn’t the problem, its new cars will be'
The font, the new logo that replaces the growler, the bar-thingy front and rear and an ad that made little sense to me when Jaguar spent several hours explaining it and I still don’t get after ...