One may add to the "Drop, Cover and Hold On" tip for surviving earthquakes -- once the tremors subside, one should aim to get out of a building as soon as possible and seek shelter in an open space.

Let's start with what we know: marketing researchers have found that two distinct types of customers respond in starkly different ways to negative publicity. Customers with a low commitment to a brand ...

By the most obvious measure — Wal-Mart’s sales, which rose 11.6 percent last year to $256 billion — consumers don’t seem repelled by the long-running negative coverage. But Wal-Mart has ...

Further negative publicity brought about by the documentary came in the form of proposed legislation in California, known as the Orca Welfare and Safety Act, which calls for a ban on the holding of ...

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