Dallas Mavericks guard Kyrie Irving made his ninth NBA All-Star Game appearance on Sunday night, taking place in 2025's contest in San Francisco. It was a different type of event this year, as they switched to a four-team tournament-style event,

A version of this article originally appeared in the Sports Business Journal. This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. The Sunday after the Super Bowl brought another marquee sporting event – the NBA All-Star Game.

In recent years, the NBA has tinkered relentlessly with its All-Star format—attempting to reintroduce the pride the game is perceived to have carried in a less affluent era of basketball. That led to a four-team tournament on Feb.

The NBA experimented with a new format for the All-Star Game this year after criticism of the traditional East-West game. Fans and analysts complained that the regular game had degraded into a glorified layup line,

The NBA is reportedly considering another major change to its All-Star Game format, with NBC, its new media partner, playing a key role in the decision-making process. The latest concept being floated is a four-team mini-tournament featuring two teams of U.