2K Sports and The Play Company want to bring those competitions home, and today the two sides have announced NBA 2K Play, a new initiative that will offer NBA 2K25 cash tournaments on the game's ...

NBA 2K25 players looking to put their skills to the test in a more competitive environment can do so in weekly tournaments starting on April 17. 2K Games revealed that it signed a multi-year ...

“2K’s partnership with The Play Company will further expand the ways that we are trying to build engagement and connect with our players,” said 2K’s head of lifestyle and content marketing Ronnie ...

It's a cultural touchstone. NBA 2K, a virtual playground that has grown alongside the league, has amplified this impact, ...

The Play Company, an on-demand tournament company, and 2K, the publisher behind the iconic NBA 2K franchise, announced plans to launch a new tournament service called Play NBA 2K, integrated withi ...