Explores the current thinking and reading on multinational marketing, a necessarily complex pursuit that demands innovative approaches to strategy, as brands travel across cultures. As the world has ...

One of the most widely discussed developments of the past decade has been the emergence of multinational companies as important competitors in an ever-growing number of industries. As the trade ...

Antonella Bonanni is a prominent figure in the marketing industry, known for her expertise in global marketing strategy and operations ...

More businesses are incorporating AI into their marketing strategies to reduce costs and reach potential customers more precisely and efficiently. Below are some of the latest practices that ...

In a world where digital interactions shape consumer behavior, businesses must navigate the challenge of scaling globa ...

students in an online international marketing management degree program will learn how to develop and execute marketing strategies while adapting to rapidly changing technologies. Management and ...

Influencer marketing has rapidly emerged as one of the most effective strategies in the digital age, transforming the way brands connect with consumers.

Explores the current thinking and reading on multinational marketing, a necessarily complex pursuit that demands innovative approaches to strategy, as brands travel across cultures. As the world has ...