In 1896, they introduced the Michelob brand as a “draught beer for connoisseurs.” Michelob Ultra was introduced much later, in 2002, as a low-carb, low-calorie beer to cater to consumers ...

He found low-carb beers often contain virtually the same number of calories, despite the much higher price tag. His study showed that a 12-ounce bottle of Michelob Ultra Low Carbohydrate has only ...

Michelob Ultra, the low-carb beer that is also owned by Anheuser-Busch InBev, came in at second place with 7.3% of beer ...

While Americans awaited the repeal of prohibition, the Cullen-Harrison Act was passed to allow them to enjoy a low-alcohol beer or wine in the meantime. Signed by FDR on April 7, 1933, the date is ...

Michelob Ultra, a low-calorie beer, worked with Cameron Black, who was born completely blind, to develop a ground-breaking, multisensorial technology, continue growing market share in the US and ...

NBA storefronts turned into Michelob Ultra red, white and blue displays, with the mannequins sporting Michelob Ultra branded ...

For Anheuser-Busch, the world's biggest beer brewer, that's a big problem ... drinkers looking for a real-tasting, lower carb/lower sugar option. Then we identified a motivating product truth: ...

Pabst is releasing Pabst Light, the first new light beer in over 40 years. Miller Lite was released in 1975, followed by Coors Light in 1978 and Budweiser Light in 1982.