While other leagues scrambled to install cardboard fan cut-outs, Michelob ULTRA set out to grow its cultural relevance with a younger, more urban drinker. The brand partnered with Microsoft and the ...

NBA storefronts turned into Michelob Ultra red, white and blue displays, with the mannequins sporting Michelob Ultra branded ...

For a limited time, retail storefront displays of one of the most iconic leagues in the world to showcase active lifestyle off the court St. Louis, MO  – April 10, 2025 – Michelob ULTRA, the global ...

The bar for relevance keeps getting higher, even as the beer category is shrinking. Michelob ULTRA's first-year NBA beer sponsorship promised an opportunity to reach a significantly younger audience, ...