When COVID-19 sent the 2020 season — and beer sales — into a tailspin, Michelob ULTRA knew that, without fans, the games would feel as empty as the stands themselves. While other leagues scrambled to ...
One very lucky Michelob Ultra consumer is about to win any basketball fan’s ultimate prize in the beer brand's latest contest: an NBA “contract.” Ok, maybe not a “real” player contract ...
Not so much. Beer brands flood the airwaves with celebrity partnerships and buzzy stunts every day. The bar for relevance keeps getting higher, even as the beer category is shrinking. Michelob ULTRA's ...
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