Heritage Month, Maybelline New York is launching "Face the Difference," a campaign showcasing the power of AAPI ...

I remember the first time I went shopping for concealer at the drugstore. I was probably 14, and was so excited to start ...

In honor of Asian Pacific American Heritage Month, Maybelline has launched “Face the Difference”—a groundbreaking campaign ...

The ad campaign included interactive features such as tapping and swiping to show users its products (see story). For a beauty brand such as Maybelline, using augmented reality to let users virtually ...

Today, in honor of Asian Pacific American Heritage Month, Maybelline New York, Bustle Digital Group (BDG), and community ...

Makeup users, get ready to prep your skin with a new primer made to keep everything on lock. Maybelline has a new skin primer on the market called the Grippy Serum Hydrating Grip Primer Makeup and ...

Maybelline’s Sky High Mascara and the brand’s 004 Lifter Gloss. “I only keep a few things in my makeup bag — just the essentials,” she explains. “It’s super simple.” At under $10 ...