Modern marketers combine data, research, and creativity to outperform intuition-based campaigns of the Mad Men era.

Marketing and advertising are experiencing an unprecedented ... The anxiety surrounding Google's AI Overview epitomizes the broader concerns about shifts in the advertising ecosystem, particularly ...

It is commonly understood that media consumption and responses to advertising around the world vary due to cultural differences (de Mooij & Hofstede, 2010). Despite this, some marketing authors ...

Welcome to the Department of Advertising, Public Relations and Media Design. We believe in preparing our students to shape the world around them through the practice of strategic communication. Our ...