Yet that’s exactly the promise of Dark Marketing ... messaging around ethical data use. Openness about data policies can be the deciding factor in brand loyalty. After all, in a world where ...

It is commonly understood that media consumption and responses to advertising around the world vary due to cultural differences (de Mooij & Hofstede, 2010). Despite this, some marketing authors ...

Mars, Incorporated — a global leader and maker of more than 40 beloved snacking, food and pet brands in the U.S., including M ...

World Health Organization (WHO) and United Nations Children’s Fund (UNICEF) warn parents against unethical baby milk ...