We've made great strides in automating the delivery of our campaigns, but too many companies have yet to embrace marketing resource management (MRM) technology in their strategic and tactical ...

University Marketing oversees UTSA’s Marketing Resource Library, which contains high-quality ... video production, event management and more.

accounting and marketing coursework while adding the focus of food marketing, human resource management, strategic selling and buyer communication, economics of biotechnology, international trade, ...

The role of operations management was originally applied only to manufacturing processes and systems. With the proliferation of marketing automation tools and increased pressure from the C-Suite to ...