AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more ...

would you expect to publish a book of poems simply because the VP of marketing asked you to? Designing a good-quality research instrument probably takes less talent than being a good poet, but it's ...

The short answer to this question is: a good model can answer our ‘why’ questions. The qualification is that not all of those will be necessary. Let’s take a common example. A typical marketing mix ...