Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales.

The purpose of this seminar is to provide graduate students with a solid foundation for critical thinking and research in psychology, marketing and related topics. Topics of discussion include ...

How does marketing influence what we buy? Created with Sketch. Marketers regularly use psychology to convince consumers to buy. Some common strategies include classical conditioning—training ...

The marketing departments of businesses have been looking to the field of psychology for many years to determine how to best ...

In a study that gives new meaning to retail therapy, University of Alberta marketing researchers have found that consumers who feel lonely will often turn to brands that exude warmth. (Phys.org ...

"85% of Millennials are more likely to make a purchase if it is personalized to their interests, both in store and with digital displays," according to the infographic. To find more about marketing to ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and ...