A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

As marketers address their marketing mix framework in 2021, theyre finding themselves mainly aligned with the major platforms (GAFA: Google, Amazon, Facebook, and Apple) to acquire users. This brings ...

Cost-effective solution: Access a powerful MMM framework without the licensing ... This article Meridian, Google's open-source Marketing Mix Model, is now available to everyone was originally ...

Designed to empower brands of all sizes, Liquid Mix solution provides marketers with rapid, actionable insights to optimize marketing budgets like never before. “Marketing mix has always been ...