A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

When developing a new product, the business needs to think about the design, the price, the expected sales and the cost of development and production. Businesses need to change its products to ...

In other words, marketing mix can be said to be a very important marketing tool that consists of all the elements that impact the demand for the products that a firm offers. To elaborate on the ...

These key concepts, as well as the marketing mix elements (the four P’s), are incorporated into a long-term, highly competitive team marketing decision simulation as well as in-course exercises and ...

Promotion is the methods a business uses to communicate information about its products and services among its customers and potential customers. The main aim of promotion is to either persuade ...