The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted ... Understanding customer behaviors is now a vital component of post-COVID marketing ...

The important components of Marketing Mix (4Ps of marketing) Traditionally speaking, the four important components of a typical marketing mix include Price, Product, Promotion and Place.

marketers need to move beyond channel-level analysis with newer marketing mix modeling (MMM) strategies and technologies to see the bigger picture. The future of optimization isn’t about ...

Designed to empower brands of all sizes, Liquid Mix solution provides marketers with rapid, actionable insights to optimize marketing budgets ... for our authors to report on investments fairly ...