Your marketing may look successful, but are those clicks turning into sales? Avoid top-of-funnel pitfalls and focus on ...

Tapping marketing agencies and consultants to conduct audits can help bring a fresh perspective and objectivity to the ...

To measure how well marketing efforts help build a large and loyal customer base, it's essential to identify and use the metrics that matter most. A recent poll conducted by the Silicon Valley ...

Perhaps you see the pattern emerging: For today's marketers, the challenge really isn't measurement; there is an abundance of metrics. The challenge is measuring Marketing's value and performance.

Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: ...

On March 19, 2025, the Securities and Exchange Commission (“SEC”) updated its frequently asked questions (FAQs) relating to ...

There are also more customer touch points, and a faster speed of communicating in multi-channel marketing, so these need to be given consideration. "The metrics show that Johnson & Johnson ranks ...

Every dollar you spend is being questioned. Your CFO sees marketing as a cost, not an investment. You’re under pressure to ...

New guidance addresses some areas of ambiguity for investment firms, but they may require a revamp for some materials.