Kellogg Professor Philip Kotler didn't set out to write the Harry Potter of business school textbooks, but 40 years after its publication Marketing Management is still flying off the shelves. A ...

Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. Kellogg was voted the "Best ...

Philip Kotler's introduction of 'Purpose' as the fifth P in marketing faces practical challenges. Brands like Unilever and ...

Philip Kotler is Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of Marketing Management, one of the most widely used marketing books in ...

And Haider, D. (2002b) Interviews and work discussions with Seppo Rainisto in Evanston, Illinois Kotler, P. and Gertner, D. (2002) Theoretical papers. Country as brand, product, and beyound: A place ...

The Sri Lanka Institute of Marketing (SLIM) said this week that world-renowned marketing guru Prof. Philip Kotler will be visiting Sri Lanka in early June this year. Professor Kotler’s visit to Sri ...