It's that time of year again, when marketers are figuring out how to allocate their resources to meet or beat their goals next year. Here are some important things to keep in mind as you build your ...

If you find the tactics you've selected are too costly, you can go back and make revisions before you arrive at a final budget. You can adapt this plan as your business grows and your marketing ...

Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.

Chief financial officer (CFO) plans to increase 2025 budgets for the sales, information technology and marketing functions indicate a continued push to fuel growth, according to Gartner. “For the ...