Amazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction—literally.

Topps has released a new, throwback parallel, the Retro Logo Foil, and it harkens back to the old days of ripping Bowman ...

Lamar Jackson and Dale Earnhardt Jr. may have butted heads over the number 8, but in some types of logos, it turns out the ...

The Milwaukee Public Museum will adopt a new name and logo when it opens the doors to its new museum in 2027. At that time, ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

Swingman is Nike baseball's version of the Jumpman logo and conveys Griffey's iconic swing, complete with his recognizable backward cap. Yes, it's two J's. Yes, it's also a W. And yes, it's also ...

A lawyer said he had used the cartoon image of a dragon in a business suit as a logo for his firm, Dragon Lawyers, to ...

An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately radiate outward.

In 1977, with dozens of fires set daily and tourism in freefall, New York hired an artist to save the city. His infamous ...

In 1998, when the iMac was released, the logo was no longer displayed in its multicolor version. It was the beginning of the black silhouette that persisted for years and then changed to a ...

Marvel Studios has always loved hiding secrets in plain sight, and Thunderbolts is no exception. Ever since the first teaser ...

A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...