Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

Brian Niccol can't get enough of Starbucks' ceramic mugs. Since the CEO moved from Chipotle for the top job in September, he's focused on making Starbucks a more inviting place for customers to ...

Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to those who want to stay ... The changes mark the first major test of whether Chief Executive Officer Brian Niccol ...