Samwise Gamgee himself takes fans back to the Shire in a video that can be viewed on the product page. LEGO notes that the mini-film is “more than just a recreation of The Lord of the Rings in ...

LEGO only has two official “Lord of the Rings” sets available for purchase ... colors Stanley finally restocks its must-have All Day Julienne Mini Coolers, but they’re already selling ...

Good news, The LEGO The Lord of the Rings: The Shire set is available to buy on general sale right now. It costs £229.99 here ...

LEGO is forever expanding the buildable fantasy. This time, the iconic brand has teamed up with ‘The Lord of the Rings’ and Warner ... hole and eight companion characters.

LEGO is bringing the beauty of The Shire to life with their newest Lord of the Rings set that comes in ... first birthday party and includes 9 movie characters: Bilbo Baggins™, Frodo™, Mrs ...

You no longer need a LEGO Insider account to purchase LEGO The Lord of the Rings: The Shire, the latest Tolkien-inspired buildable set.

All told, LEGO The Lord ... reminiscing about his time on The Lord of the Rings as he builds the Shire LEGO set. We highly suggest watching the adorable video. We dare you to get through this ...

Despite this, it feels, in all honesty ... and what the consumer is willing to pay. Has LEGO built up enough goodwill – and is Lord of the Rings beloved enough – to make this pricing sustainable?