Instead of a jam-packed 30 seconds filled with cameos, the automotive brand instead ran a two-minute film, "Owner's Manual," directed by James Mangold (A Complete Unknown, Indiana

"It’s not the in-your-face big splash kind of Super Bowl commercial," Ford tells PEOPLE of his ad for Jeep. "It's a soft sell"Harrison Ford has long forged his own path, both in life and as an American big-screen legend for nearly six decades.

Legendary actor Harrison Ford headlined Jeep’s two-minute Super Bowl commercial, Owner’s Manual, which aired on Sunday, February 9.