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Radical Jaguar rebrand and new logo sparks ire online
The rebrand, which includes a new logo, is slated to launch Dec. 2 during the Miami Art Week, when the company will unveil a new electric GT model. But Jaguar Land Rover, a unit of India’s Tata ...
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Jaguar’s controversial rebrand is bringing the car into the EV era
The move upmarket is complete with a new logo, color scheme, maker’s marks, and some pretty weird concept videos. Jaguar’s bold rebrand is an amped-up version of a strategy that other ...
Top Speed on MSN2d
Take A Good Look At The Mysterious Jaguar Type 00 Sedan
Part of the risk Jaguar is undertaking is the admittedly fun, loud color options cryptically hinted at on the site. The Type ...
Should Jaguar's controversial rebrand have been a refresh instead?
"A brand refresh and a rebrand serve very different purposes, and understanding that distinction is key," Ljubica Jovanova, ...
Inside EVs1mon
Type 00 Prototype Sighting Shows Jaguar Wasn’t Kidding About That Design
Jaguar is working on its first new model after its rebranding, and it's going to look wild. Spies took a video of a camouflaged prototype while testing in Spain and its unusual design is pretty ...
Evo3mon
'Jaguar’s rebrand isn’t the problem, its new cars will be'
The font, the new logo that replaces the growler ... My fear is not that Jaguar’s rebrand has ripped up, thrown away and destroyed a legacy, but that the strategic decision to bet the house ...
The Sun22d
Jaguar’s brand new super-GT EV boasts blistering 986bhp engine and 160mph in radical new era for luxury car company
JAGUAR has dished new details on its 986bhp electric super-GT, promising speeds of up to 160mph as the brand's radical new era gets underway. The GT will be followed by a luxury sedan and SUV ...