The rebrand, which includes a new logo, is slated to launch Dec. 2 during the Miami Art Week, when the company will unveil a new electric GT model. But Jaguar Land Rover, a unit of India’s Tata ...

The move upmarket is complete with a new logo, color scheme, maker’s marks, and some pretty weird concept videos. Jaguar’s bold rebrand is an amped-up version of a strategy that other ...

Create exuberant. Live vivid. Delete ordinary. Break moulds. Copy nothing. It ends on the new Jaguar logo, which blends upper- and lower-case letters, a capital G in its centre. Initial bafflement ...

The most notable example has to be Jaguar, whose airy new look seemed ... sales might inspire marketing execs to embark on a full rebrand, there is another way. "A brand refresh and a rebrand ...

The font, the new logo that replaces the growler ... My fear is not that Jaguar’s rebrand has ripped up, thrown away and destroyed a legacy, but that the strategic decision to bet the house ...

What’s going on at Jaguar? Only Jaguar really knows. Recently, the storied British automaker’s lineup has dwindled as its vehicles aged out of relevancy. For 2025, it will continue to produce ...

Jaguar is working on its first new model after its rebranding, and it's going to look wild. Spies took a video of a camouflaged prototype while testing in Spain and its unusual design is pretty ...

The iconic car manufacturer recently underwent a full rebrand including a new logo, color palette, and brand strategy. Jaguar has now positioned itself as a luxury electric vehicle maker ...