Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric ...

The new bespoke logo, written as JaGUar ... “live vivid” and “copy nothing”. A new concept car, showcasing Jaguar’s new look for the road, will be unveiled at Miami Art Week on December ...

Jaguar’s ambition to seduce younger, richer drivers was on full display in Paris with a presentation of its newest prototype, ...

The font, the new logo that replaces the growler ... What I do care about is that Jaguar remains on life support. Type 00 and the cars created from it (spoiler alert, this isn't the production ...

The radical EV continues turning heads, for better or worse. Jaguar’s controversial Type 00 EV concept made a statement ...

The concept’s unusual design was complemented by a strange ad campaign that made it unclear whether Jaguar was announcing a new car or its entry into the world of haute couture fashion.

The iconic car manufacturer recently underwent a full rebrand including a new logo, color palette, and brand strategy. Jaguar has now positioned itself as a luxury electric vehicle maker ...