Los Angeles Lakers superstar LeBron James is back in the No.23 jersey after playing with n0.6 for the past two seasons.

Together with co-creator Paul Rivera, they started the The Shop talk show with this inspiration. Each episode features James ...

LeBron James and Steph Curry have long been considered the two biggest stars in the NBA. Such was evidenced by their jersey sales, which consistently ranked in the top two among NBA players since ...

including an Ohio patch and another his jersey number 23. As part of the agreement, Barbie will be making an undisclosed donation to the Lebron James Family Foundation. Mattel, the parent company ...

Dončić becomes the first international player to lead the NBA in jersey sales in an season by besting Steph Curry and Lakers teammate LeBron James, who finished No. 2 and No. 3 in sales ...

including a “We Are Family” patch as a tribute to the LeBron James Family Foundation, a 23 patch representing his jersey number, and an Ohio patch nodding to his hometown. “For the LeBron ...

After being traded from the Dallas Mavericks to the Los Angeles Lakers, star guard Luka Doncic accomplished a feat that hadn't been seen in a decade. Per NBA insider Marc Stein, Doncic surpassed ...

Luka Doncic's jersey has become the highest-selling among NBA players, overtaking Steph Curry and LeBron James in sales. In February, the NBA world was rocked to the core when the Dallas Mavericks ...

For the first time in more than a decade, someone who isn't Stephen Curry or LeBron James holds the most-sold jersey in the NBA. On Monday, the league announced that Los Angeles Lakers guard Luka ...