In one U.S. study, for example, Instagram topped Google Search and other rivals as Gen Z’s preferred search engine. But this is still a close race and not one that Instagram has necessarily won.

Summary: Instagram is upgrading its search features to better compete with TikTok, aiming to attract younger Gen Z users who treat social media like a search engine. The improved search will help ...

Search Engine Land » SEO » Social search is Gen ... Instead of turning to Google, they’re searching on TikTok, Instagram, YouTube, Reddit, and Discord for everything from product ...