Hindustan Unilever Limited has acquired a 90.5% stake in Jaipur-based premium beauty brand Minimalist. Minimalist’s founders, the Yadav brothers, hold 84% of the company while the remaining 27% is held by Peak XV Partners.

HUL acquires Minimalist for ₹2,955 crore, expanding its beauty portfolio with skincare products and AI-based solutions.

Hindustan Unilever will initially acquire a 90.5% stake in the direct-to-consumer brand through secondary buyouts and primary investment, with the remaining 9.5% to be purchased from founders in two years,

FMCG major Hindustan Unilever Ltd on Wednesday reported a 19.18 per cent rise in consolidated net profit at Rs 2,989 crore in the December quarter, boosted by the sale of its 'Pureit' business.The company,