Rangan, V. Kasturi, and Rohithari Rajan. "Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer." Harvard Business School Case 505-056, February 2005. (Revised June ...

Shah, Shashank, Ajith Sankar, and David Sharpe. "Hindustan Unilever Limited: Meeting Employee Expectations." Canada: University of Western Ontario, Richard Ivey School of Business Case 9B13C036, 2013.

This case study describes how Hindustan Unilever used three of its brands, Lifebuoy, Domex and Pureit, to help people in India adopt three cleaner habits - washing hands with soap, using clean toilets ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Consumer goods giant Hindustan Unilever is in advanced talks to acquire 4-year-old direct-to-consumer startup Minimalist for up to $350 million, according to two people familiar with the matter.

FMCG major Hindustan Unilever Limited has acquired 90.5 percent ... investors and neither does it promise any assured returns. In case you are approached by anyone making such claims, please ...