When you think of H&M clothing company, you mostly think of the mall brand that specializes in clothes you can wear to work, ...

H&M cannot win on price alone and must make its clothes more trendy and of higher-quality in the fiercely competitive ...

H&M's CEO Daniel Erver emphasizes the need for trendier and higher-quality fashion to compete with brands like Zara and Shein ...

Swedish fashion giant H&M Group has reported net sales in 2023/24 of SEK234.48bn (£17.1bn) – up 1% – and a jump in operating ...