News

H&M Drops the Beat - and New Stores - in L.A. With Doechii, Tyla, Dakota Fanning, Riley Keough and More
The company plans to open three new retail locations in L.A., including a stand-alone store in Beverly Hills, WWD has learned ...
Look Again: That H&M Model Showing Off a New Look May Be a Digital Clone
The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.
The New-In H&M Buys Fashion Editors Are Snapping Up This Spring
For style-savvy shoppers and fashion editors-alike, H&M’s new-in section remains the go-to for winning high-street staples. Offering a mix of high-quality basics in a variety of cuts and colours, ...
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Fashion giant H&M plans to use AI clones of its human models. Not everyone is happy
Fashion giant H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on ...
Clothing giant H&M shares plans for AI models
Clothing giant H&M is the latest fashion brand to announce its plans to use AI in its work. | ITV National News ...
H&M reveals plans for an AI model 'digital twin' scheme that may prove controversial
H&M has revealed plans to use AI to create digital versions of 30 real life models to use in its advertising materials. These ...