When was the last time you stood in the golf shop, staring at rows of premium golf balls, and thought about how they'd ...

To become number one in the world, you must leave nothing to chance. Not even the numbering of golf balls. And if Scottie ...

Today, we are starting with TaylorMade’s Adrian Rietveld. In part one, he walks us through the importance of the golf ball and how he gets that part of the bag dialed for the likes of Tommy ...

There's a widely believed theory—known as the principle of least effort—which might explain why you struggle to hit the golf ball farther than you do. The theory suggests that people ...

Every golfer has seen those wicked shots on TV where Tour players put wild backspin on a golf ball, landing a shot 10 feet past the hole and watching it roll back towards the flagstick.