Fitting a golf ball to a Tour player is both an art and a science, blending data-driven analysis with an understanding of the player's unique game. By focusing on their weaknesses, systematically ...

On the eve of the PGA Championship's return to Charlotte, NC, Callaway has dropped special Chrome Tour balls that celebrate ...

The absolute best thing about my time on Tour is being a fly on the wall whilst the best fitters in the world dial in the best players in the world. The job itself is a far cry from what you might ...