As they continue to keep the dialogue between the consumer, the brands and the body open on stereotyping or derogatory content, ASCI says more ads would come under the scanner for gender stereotyping.

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With dolls for girls and building sets for boys, toy ads are often accused of perpetuating sexist clichés. According to a study published in the journal PLOS One, these stereotypes are reflected ...

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These stereotypes might be one of the factors behind Japan’s miserable standing against other nations in gender equality. Japan ranks 116th among all 146 countries in the World Economic Forum ...