It was all for DIRECTV's latest national ad campaign — "Nothing On Your Roof 2.0" — to promote the company's satellite-free MLB streaming offerings.

While the new commercial will seek a national digital audience, having a Chicago player in a starring role may help drive home DirecTV’s message about sports programming sans satellite dish to an ...

A company spokesperson said at the point that the ad was a "direct response" to the Hims & Hers' Super Bowl commercial. Shares of Hims & Hers and LifeMD both skyrocketed Tuesday following the news.