Tanla Platforms Limited, India's leading CPaaS provider, announced impressive financial results for Q4 and FY25. With a ...

Advocate Vishnu Shankar Jain, appearing for the petitioners, highlighted the lack of regulatory oversight over content ...

Experts agree that spiritual content allows OTT platforms avenues to diversify and is especially impactful in rural markets ...

“For OTT platforms, on the other hand, there is hardly any incentive to keep pumping in money since the economics are challenging because of low CPMs (cost per mille—a paid advertising option ...

AI-generated representative image After years of explosive growth and content overload, it seems like India’s OTT platforms are pressing pause. A sector once defined by its race to scale is now ...

From language preferences and demographic profiles to granular viewing habits, advertisers are transforming OTT platforms into prime real estate for brands. With the beginning of the cricket ...