If yellow has long been your favourite colour, you might feel a little irked that everyone’s suddenly jumping on the bandwagon – or you may be glad to have more fellow yellow lovers in the world.

What does your favourite colour reveal about your personality? Take the True Colours Personality Test this Holi! Find out which Holi colour—Red, Green, Yellow, Blue, or Pink—matches your personality.

Having yellow as the favorite colour means one tends to be bright and energetic while radiating positivity and eagerness, ...

making it a clear favorite. Researchers repeated the test without food and found the results consistent: dogs showed no hesitation in choosing yellow over the other colors. This was more than a ...

The essential guide to wearing the light sunny shade of the season, plus our shopping edit of the best butter yellow fashion ...