Supermarket sales of non-alcoholic beers ... Why is it all so expensive? Booze-free drinks escape the alcohol tax that makes up such a large part of the cost of producing regular beer and spirits.

Ahead of the big game this Sunday, NBC News’ Christine Romans reports on the 26% increase in sales of non-alcoholic beverages ...

Heineken 0.0 was famously introduced in the first non-alcoholic drink brand commercial during the 2023 Super Bowl. This year, Michelob Ultra Zero will debut during the commercial breaks.

Interest in non-alcoholic drinks is growing fast. Now added functional benefits look set to supercharge sales.

Beer is the most established category of these non-traditional drinks, she said ... And, in some cases, they’re more expensive than alcohol. Is that a scam? That, I think, is up to the ...

Beer is the most established category of these non-traditional drinks, she said ... And, in some cases, they're more expensive than alcohol. Is that a scam? That, I think, is up to the beholder." ...

Alcohol-free beer can be more expensive than regular beer ... There's an economy of scale in play too, with non-alcoholic beer still a minority drink compared to regular beer.