That simple phrase still informs the company's brand strategy, even on social media. For example, consider this Instagram post: 826,443 likes. Now that's solid engagement. Let's break down a few ...

To write engaging social media copy on behalf of a business-to-business brand ... but differs because it broadly describes the subjects covered in the post: for example, "handy tips on scaling agile," ...

Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

For example, multiple tweets might be needed ... While producers and PBS staff are encouraged to write clever and engaging social media posts, they must avoid sensationalizing content or providing ...