However, their market share remains comparatively low. To encourage more sustainable consumption, social media is increasingly using emotive messages. The researchers therefore investigated whether ...

Despite rumors of its imminent demise, TV advertising continues to be used the world over to build strong brands. Yet, studies have confirmed how little interest people have in TV advertising: some 66 ...

However, their market share remains comparatively low. To encourage more sustainable consumption, social media is increasingly using emotive messages. The researchers therefore investigated ...