The other popular elements of promotion refers to consumer schemes, contest, prizes and direct marketing. Marketing mix is a very important topic in business since the different elements of ...

Promotion is the methods a business uses to communicate information about its products and services among its customers and potential customers. The main aim of promotion is to either persuade ...

Using the marketing mix to make business decisions - Edexcel Combining the elements of the marketing mix will help to inform the decisions that a business makes about its target market and the ...