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That line of non-fluffy fabric about a quarter of the way from the edge of your bath towels has an odd name but also a rather ...
In this case, that idiom refers to the fabrics used, cutting and sewing techniques, button selection, finishing techniques, cutting patterns, and almost every other step of the shirt-making process.
It is difficult to pinpoint when weavers first considered incorporating dobby borders on fabrics, but they started being a staple on bath towels sometime after the dobby loom came about in 1843 ...