Daytona Beach officials are looking into differing Bike Week attendance figures generated by cellphone tracking data from Placer.ai. Placer.ai attributes the potential discrepancy to ongoing ...

Bike Week attendance in Daytona Beach saw a decline this year compared to last year, according to geofencing data. Discrepancies exist between this year's attendance figures and those reported by ...

Daytona Beach is a hub for exciting vehicle-related events, hosting annual events from Daytona 500 and Bike Week to Jeep Beach.

Black Bike Week also burnished its creds by wrapping up its 54th year on Saturday at Daytona Beach’s Joe Harris Park and other spots along Dr. Mary McLeod Bethune Boulevard. The family friendly ...

Reports of a significant dip in visitors to Bike Week 2025 in Daytona Beach sparked concern this week among members of the area's tourism board of directors. “We need to find out what needs to ...

Daytona Beach, Florida, is in the midst of a bustling Daytona Bike Week despite economic uncertainty. Bike Week, described as the "world’s largest motorcycle event," kicked off Feb. 28 and will ...

The number of visitors to Main Street declined by 24%, based on data from analytics firm Placer.ai, but the city estimates a far less severe decline.

City officials met Monday with representatives and engineers from analytics firm Placer.ai to sort out differing attendance estimates for Bike Week.